cic aesthetic

CIC's visuals should feel vibrant and carefully composed. Large beautiful photos are often prominent.

CIC Orange should be used strategically and often works best as an accent, with greys or white doing much of the heavy lifting.

Main headers should be in Montserrat Bold. Lower levels of header are often in all caps with generous spacing. Body copy should be Montserrat Regular, Montserrat Light, or Proxima Nova Regular.


colors

examples of color usage

fonts

CIC's classic logo is Museo Bold.

CIC Rotterdam's logo, and our headings going forward, are set in Montserrat Bold.

Logo

 

cic_mia-01.png
CIC_Boston_logo_031014.jpg
cic_philadelphia.png
CIC@4240-Logo.png

Guidelines for using other logos on this website: When uploading images to the website, request that all logos are square. 

text borrowed from MIT (will update)

As our primary graphic symbol, the CIC logo must appear on all communications, including websites, print publications, stationery, and signage. 

Treat the logo as a logo

Our logo is a graphic element, not text, and should not be used in place of the letters “CIC” in text. 

Make the logo visible

Although it might be legible at a smaller size, the logo will lose definition and impact if it’s reproduced any smaller than the sizes provided on our logo downloads page.

Exception to the rule

In limited instances, the CIC logo may be used as part of logos for high-level initiatives (e.g., MIT's capital campaign). These instances are subject to approval by the Marketing Team.