This talk is not about how to use LinkedIn. It is about how juicing LinkedIn to identify the right prospects for your business; how to get in contact with them; how to develop a professional relationship; and how to convert those leads into clients.
Many marketers and sellers spend time trying to sell to prospects from the get-go. However, people are tired of being sold. Hence, they ignore or delete those messages as soon as they get them.
Takeaways: In this talk, I share strategies to build rapport and trust via a concept called social giving.